A young girl with dark hair stands barefoot on a marble hearth in front of a stone fireplace, smiling and wearing a colorful dress with a fruit and leaf pattern in pink, green, and red.

Young girl with curly hair wearing a magenta dress with striped trim and white sneakers stands on rocky dirt near the ocean, holding a blue rope toy and looking down.

Pregnant woman wearing a cream-colored knit sweater with green trim and a matching knit hat with a pom-pom, standing sideways against a light brick wall, smiling gently.

Two knitted beige beanies with colorful flecks and light green accents, each topped with a green pom-pom and featuring a tag labeled 'Jhula,' placed on a light marbled surface.

A woman wearing pajamas with colorful bird prints sits in a beige armchair smiling while breastfeeding a baby dressed in matching bird print clothes and a white headband.

Baby with dark hair and blue eyes crawling on a white surface wearing a light blue zip hoodie and sweatpants with colorful bird prints and navy blue cuffs.

Smiling woman with long dark wavy hair wearing a blue sleeveless top, holding a black mug while sitting at a table indoors with a marble-patterned wall in the background.

Close-up of a person wearing a light blue garment with colorful bird patterns, pulling a small zipper near the chest area.

Light grey short-sleeve toddler shirt with a dark blue star pattern, dark blue neckline, and a dark blue chest pocket on the left side.

Side view of a brown and white dog wearing a light blue bandana with dark blue stars and a signature, sitting indoors with its mouth open and tongue partially out.

A woman and a young boy sitting on a brown leather couch, both wearing matching pink floral patterned outfits, the woman smiling at the boy who is looking towards the camera.

Woman and young girl standing barefoot on a stone porch in front of a black wrought iron decorative door, holding hands and wearing matching pink and green floral-patterned outfits.

Sleeping baby with dark hair wrapped in a green knit blanket, lying on a wooden surface with a blurred Christmas tree in the background.

Cream-colored knit sweater with multicolored speckles, a high collar with a front zipper, two front pockets, and green striped ribbing at cuffs and hem, laid flat on a wooden floor.

A woman dressed in matching star-patterned pajamas plays with a baby who is stacking colorful round toys on a blanket indoors.

Smiling woman with long dark hair wearing a sleeveless blue top and matching blue pants standing barefoot on wooden stairs, resting one hand on the stair railing beside a large weathered ceramic pot.

Close-up of person wearing light blue pants with colorful bird prints, a navy blue waistband and drawstring, and hands resting in pockets.

Light blue children's hooded zip-up jacket and pants set with colorful bird print, featuring toucans, parrots, and other birds in yellow, red, and blue, with navy blue cuffs and waistband.

Jhula

Jhula is a thoughtful loungewear brand designed to support mothers through pregnancy, postpartum, and beyond. I partnered with the founder from the earliest stages—helping refine the product concept, finalize creative and technical design details, and establish a reliable supply chain. Together, we sourced the right factory and brought to life a functional hero piece where comfort is key. Since launch, we've grown the business gradually by expanding into new categories and developing fresh prints and colorways to keep the assortment evolving with the customer.