Jhula

Jhula is a thoughtful loungewear brand designed to support mothers through pregnancy, postpartum, and beyond.  I partnered with the founder from the earliest stages—helping refine the product concept, finalize creative and technical design details, and establish a reliable supply chain. Together, we sourced the right factory and brought to life a functional hero piece where comfort is key. Since launch, we've grown the business gradually by expanding into new categories and developing fresh prints and colorways to keep the assortment evolving with the customer.